The Lego Company History

The Profano company started in 1932 when Danish carpenter Ole Kirk Christiansen started making gadgets for a living. He struggled to make ends meet in the depths of the Great Depression, but the miniature prototypes he previously made of items like ironing boards and ladders had great potential as children’s toys. This individual named this company Profano after two Danish words, leg and godt, which means “play well. ”

In 1958, he developed the iconic lego brick with tubes inside that means it is interlock to lego portions. This ground-breaking innovation revolutionized the company and allowed this to grow at an astonishing pace.

By 1960s, Lego had enhanced its foreign reach and began building toys within license in North America via an arrangement with luggage supplier Samsonite. The company also began selling packages with all the items required to build a particular model, and introduced dedicated themes including Space (with astronaut minifigures), Castle, Town (later renamed Lego City), and FabuLand.

In the 1970s, Lego took a remarkable step forward using its introduction of Lego amounts that possessed movable legs and arms. The company also began using more plastic-type and discover larger prevents for younger kids, a set called Duplo. In the 1980s, Lego’s revenue grew at an extraordinary rate of ten percent annually, irrespective of overall doll industry sales growth slowing.

Today, Profano is a substantial global company with revenues of over $5. eight billion and one of the most coveted brands in the world, ranking best on Manufacturer Finance’s ‘Most Powerful Brand’ list in 2015. But it surely still seems less like a ruthlessly commercial giant plus more like an outdated family friend.

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